Calculate your real selling costs before you list.
Seller Cost Guide helps online sellers estimate marketplace fees, product costs, net profit, profit margin and suggested pricing before selling on platforms like Etsy, eBay, Shopify and other ecommerce channels.
Start with a calculator
Use these tools to test pricing scenarios, estimate net profit and understand which costs may be reducing your margin.
Estimate Etsy fees, product costs, shipping, packaging, net profit and profit margin before listing an item.
Calculate Etsy profit → Product Pricing CalculatorEstimate the selling price you may need to charge to reach your target profit margin after costs and fees.
Estimate selling price → Profit Margin CalculatorCalculate gross profit, net profit, gross margin, net margin and markup from revenue and selling costs.
Check your margin →Built for online sellers, not generic spreadsheets
Estimate real profit
Look beyond revenue and understand what may be left after product cost, shipping, packaging, fees and advertising.
Test pricing scenarios
Change prices, costs and target margins to see how small adjustments can affect net profit.
Compare before you list
Use platform-specific and generic calculators to decide whether a product is worth selling.
Costs sellers often forget
A product can look profitable until all selling costs are included. Seller Cost Guide is designed to make those costs easier to review before publishing a listing.
Variable costs
- Product cost
- Marketplace fees
- Payment processing fees
- Shipping cost
- Packaging materials
- Ad cost per order
Business costs
- Platform subscriptions
- Apps and tools
- Refunds and returns
- Discounts and coupons
- Currency conversion
- Taxes or VAT
How Seller Cost Guide works
1. Enter your selling numbers
Add your price, product cost, shipping, packaging, fees and target margin.
2. Review estimated profit
See estimated revenue, total costs, net profit, margin and suggested pricing.
3. Adjust before you sell
Test different prices and costs before creating or updating your product listing.