Use Seller Cost Guide guides to understand online selling costs, pricing decisions, profit margins and marketplace fees before listing or scaling a product.
Available guides
Start with the main cost guide if you want to review the expenses that can affect your real seller profit.
Online Selling Costs Guide
Review the costs online sellers often forget, including marketplace fees, product cost, shipping, packaging, ads, returns and business expenses.
- Direct product costs
- Platform fees
- Shipping and packaging
- Hidden seller costs
Product Pricing Calculator
If you are reading guides because you need to set a price, use this calculator to estimate the selling price needed for your target margin.
- Recommended price
- Target margin
- Base costs
- Marketplace fees
Profit Margin Calculator
Use this tool if you already know your revenue and costs and want to estimate net profit, margin and markup.
- Total costs
- Net profit
- Gross margin
- Net margin
Planned guides
These guides are planned for future versions and will be added as the site expands.
Learn how to set prices using cost, margin, fees and pricing scenarios.
Understand gross margin, net margin, markup and profit after selling costs.
Compare the types of fees sellers may face across marketplaces and ecommerce platforms.
Compare marketplace-style fees with ecommerce store costs and subscriptions.
Learn how many sales you may need to cover fixed and variable costs.
A practical checklist of costs to review before listing a product.