Estimate the selling price you may need to charge to reach your target profit margin, based on product costs, labour, shipping, packaging, ads and marketplace fees.
Your estimated price
These results are estimates for planning purposes. Use them to test pricing scenarios before publishing or changing a product price.
Cost breakdown
| Product cost | $0.00 |
|---|---|
| Labour cost | $0.00 |
| Packaging cost | $0.00 |
| Shipping cost | $0.00 |
| Ad cost per order | $0.00 |
Assumptions used
Generic pricing calculator- Marketplace fee is treated as a percentage of the recommended selling price.
- Fixed fee is added as a per-order fixed cost.
- Taxes, VAT, refunds, payment disputes, platform subscriptions and currency conversion are not included.
- This calculator is for pricing estimates only and is not financial or tax advice.
How this product pricing calculator works
This product pricing calculator estimates the selling price you may need to charge to reach your target profit margin.
Enter your product cost, labour cost, packaging, shipping, advertising cost, marketplace fee and fixed payment or listing fee. The calculator then estimates a recommended selling price, net profit and minimum viable price.
What it calculates
- Recommended selling price
- Base costs
- Estimated marketplace fees
- Net profit
- Profit margin
- Minimum viable price
Costs included
- Product cost
- Labour cost
- Packaging cost
- Shipping cost
- Ad cost per order
- Marketplace and fixed fees
Example product pricing calculation
Suppose your product costs $8.00, labour costs $5.00, packaging costs $1.00, shipping costs $4.50 and advertising costs $2.00 per order.
If your marketplace fee is 9.5%, your fixed fee is $0.45 and your target profit margin is 30%, the calculator estimates the selling price needed to cover those costs and still reach your selected margin.
This is useful before creating a new listing, testing a price increase or deciding whether a product is still worth selling.
Costs online sellers often forget
Common pricing mistakes
- Forgetting payment processing fees
- Ignoring packaging costs
- Underpricing labour time
- Not including ad cost per order
- Charging too little for shipping
- Using revenue instead of profit
Ways to improve pricing
- Set a target margin before listing
- Separate fixed and variable costs
- Review low-margin products
- Bundle small products
- Test different price points
- Compare marketplace fees before choosing a channel
Related calculators
Use these related tools to check your margin and compare platform-specific selling fees.
FAQ
What is a product pricing calculator?
A product pricing calculator helps estimate the selling price needed to cover your costs, marketplace fees and target profit margin.
What costs should I include when pricing a product?
Include product cost, labour, packaging, shipping, marketplace fees, payment fees, advertising cost per order and any other variable costs linked to the sale.
Does this calculator include taxes or VAT?
No. Taxes, VAT, income tax, sales tax and other tax rules are not included. This calculator is for pricing estimates only and is not tax or financial advice.
What is the difference between margin and markup?
Margin compares profit with selling price. Markup compares profit with cost. For sellers, profit margin is often easier to use when deciding whether a product is profitable enough.
Why does the recommended price increase when fees increase?
The calculator treats marketplace fees as a percentage of the selling price. When fees increase, the selling price usually needs to increase too in order to keep the same target profit margin.
Can I use this calculator for Etsy, eBay, Shopify or Amazon?
Yes, as a general pricing estimate. For platform-specific fees, use a dedicated calculator such as the Etsy Fee Calculator or future eBay, Shopify and Amazon tools.